LANA DEL REY BY INEZ & VINOODH FOR H&M

After announcing indie songstress Lana Del Rey was the new face for their brand this fall, H&M has finally delivered the full campaign! 

Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck (which will be available only September 19. Check out the retro chic glam rock shoot (above)!  

(Source: wetheurban)